Shift ’25
October 15 - October 17
SHIFT‘25 is a working summit bringing together top bike industry leaders to tackle major challenges, unlock new opportunities, and shape the future of industry innovation. From fighting for trade and tariff relief and crafting e-bike policy to advancing domestic manufacturing and understanding consumer trends, SHIFT‘25 is the premier gathering to collaborate with peers, learn from leading experts, and build a stronger, more resilient bike industry.