Destinations
Holiday Island
World-class fishing, water sports, scenic vistas, abundant wildlife and more
Destinations
Berryville
Where that ‘hometown-feeling’ is alive and well
Destinations
Rogers
Where trendy new shops and restaurants live alongside gorgeous natural scenery
Destinations
Huntsville
A place of Great Heights, Rich History and Big Hearts
Destinations
Bella Vista
A nature lover's paradise for people of all ages
Destinations
Fayetteville
A historic college town with an abundance of outdoor activities and a thriving arts scene
Destinations
Eureka Springs
A charming village tucked into a fold in the Ozarks
Destinations
Bentonville
A town with a big heart and even bigger ambition
Destinations
Springdale
Plenty to do surrounded by the natural beauty of the Ozarks
Destinations
Siloam Springs
A vibrant and growing community that has a spirit of volunteerism, friendly atmosphere and abundant natural beauty
Frequently Asked Questions
How would joining Northwest Arkansas Tourism Association help my business?
Tourism helps create new industries, small businesses, residents and jobs. Once a CEO, entrepreneur, or family experiences Northwest Arkansas they often decide to relocate to the area – making Northwest Arkansas the fastest growing area in the state! Clearly, anyone in the hospitality and entertainment industries will benefit from being a member of NATA. Other businesses and organizations can benefit, too. Travelers do more than sleep and eat. They shop, explore, seek out local culture, events, and history. While here, they may need other products and services and they need to know where to find them. NATA is the premiere resource. Your business will benefit by becoming a member of NATA. Welcome to WOW!
Who can join NATA?
NATA membership is open to all cities, organizations (local, regional, trade) and all tourism-related businesses in the four counties of Benton, Carroll, Madison, and Washington.
What are the benefits of joining NATA?
- Exposure to millions of people
- Annual multi-media advertising and public relations campaign – over $200,000
- NorthwestArkansas.org website presence
- Feature opportunities on social media channels & other digital platforms
- Bi-monthly consumer e-newsletters featuring your city, attraction, business, and events
- Northwest Arkansas Visitor’s Guide (print & digital)
- Advertorials
- Video showcase opportunities
- Networking & collaboration opportunities
- Access to qualified leads
- National advertising & public relations placed by the state tourism office
- Access to Governor’s Conference and Tourism Co-op Advertising opportunities
- Access to NATA and Arkansas Heritage, Parks & Tourism research, traveler insights, resources, messaging, and graphics
- Super high return on investment – memberships as low as $150!
Membership Levels
A 4% processing fee will be added to your dues which is shown as TAX at checkout or contact us to pay by check.
Membership Level
Annual Dues
Membership LevelCity Level 1
Localities that collect hotel/motel/lodging public tax dollars AND food/beverage public tax dollars
Annual Dues$10,000
Benefits
Networking benefits:
- Qualifies for Board position
- Invited to attend all Board meetings
- Regional and state collaboration and networking
Marketing benefits:
- Benefit of over $200,000 in media advertising
- Extensive organic social media promotion
- Featured on NATA mobile-friendly website (NorthwestArkansas.org) including city feature page with link to city specific website on homepage
- Promotion in consumer e-newsletter
- Lead generation
- Opportunity to leverage NATA and state co-op advertising
Membership LevelCity Level 2
Localities that collect only hotel/motel/lodging public tax dollars OR only food/beverage public tax dollars
Annual Dues$5,000
Benefits
Networking benefits:
- Qualifies for Board position
- Invited to attend all Board meetings
- Regional and state collaboration and networking
Marketing benefits:
- Benefit of over $200,000 in media advertising
- Extensive organic social media promotion
- Featured on NATA mobile-friendly website (NorthwestArkansas.org) including city feature page with link to city specific website on homepage
- Promotion in consumer e-newsletter
- Lead generation
- Opportunity to leverage NATA and state co-op advertising
Membership LevelCity Level 3
Localities that do not collect any public tax dollars on lodging or food/beverage
Annual Dues$2,500
Benefits
Networking benefits:
- Qualifies for Board position
- Invited to attend all Board meetings
- Regional and state collaboration and networking
Marketing benefits:
- Benefit of over $200,000 in media advertising
- Extensive organic social media promotion
- Featured on NATA mobile-friendly website (NorthwestArkansas.org) including city feature page with link to city specific website on homepage
- Promotion in consumer e-newsletter
- Lead generation
- Opportunity to leverage NATA and state co-op advertising
Membership LevelRegional Partner
Any regional business, group or association that does not collect public tax dollars
Annual Dues$500
Benefits
Networking benefits:
- Qualifies for Board position
- Invited to attend all Board meetings
- Regional and state collaboration and networking
Marketing benefits:
- Benefit of over $200,000 in media advertising
- Extensive organic social media promotion
- Featured on NATA mobile-friendly website (NorthwestArkansas.org) including city feature page with link to city specific website on homepage
- Promotion in consumer e-newsletter
- Lead generation
- Opportunity to leverage NATA and state co-op advertising
Membership LevelChambers of Commerce Individual Business
Any regional business, group or association that does not collect public tax dollars
Annual Dues$150
Benefits
- Benefit of over $200,000 in media advertising and social media
- Opportunity to leverage NATA and state co-op advertising