About Us
The Northwest Arkansas Tourism Association (NATA) is the official nonprofit organization established for the purpose of encouraging and stimulating tourism travel and vacation business to and within the Northwest Arkansas region. It is one of 12 regional associations in the state created by the Arkansas Department of Parks & Tourism, and includes Benton, Washington, Carroll and Madison counties. In addition to promoting the Northwest Arkansas region overall, NATA also represents, promotes and markets the four-county area’s many attractions, destinations and tourism entities.
NATA is guided by a Board of Directors made up of Northwest Arkansas tourism and hospitality industry leaders.
President
Molly Rawn
Experience Fayetteville
Vice-President
Kalene Griffith
Visit Bentonville
Secretary
Cassi Lapp
City of Bella Vista
Treasurer
Sandy Martin
Arts Council of Eureka Springs
Past President
J.R. Shaw
Visit Rogers
Darcy Ballew
Walton Arts Center
Shey Bland
Main Street Rogers
Diane Carroll
Crystal Bridges Museum of American Art
Meghan Feyerabend
Feyerabend Photoartists
Linda Graves
Holiday Island Suburban
Improvement District
Val Gonzalez
Terra Studios
Nancy Marsh
City of Huntsville
Elvis Moya
University of Arkansas
Tanya Smith
Turpentine Creek
Wildlife Refuge
Mayor Darrell Trahan
City of Huntsville
Mark Zaiger
Arvest Ballpark
Judy Griffin
Bella Vista POA
Graham Cobb
Greater Bentonville Area
Chamber of Commerce
Chris Claybaker
City of Berryville
Mike Maloney
Eureka Springs
A&P Commission
Perry Webb
Springdale Chamber
of Commerce
Nathan Reed
Siloam Springs Chamber
of Commerce
Jennifer Irwin
Fayetteville Chamber
of Commerce
Lawrence Blood
Holiday Island Suburban
Improvement District
David Pemberton
Huntsville Chamber
of Commerce
Sandy Luetjen
City of Siloam Springs
Aerial Courdin
Springdale Chamber
of Commerce
Advertise With Us!
Expand your marketing reach with the official Northwest Arkansas Visitors Guide and NorthwestArkansas.org, the region’s official tourism portal, and open the door to more business, as we invite millions of visitors to explore all that Northwest Arkansas has to offer!
Keep In The Know
Want to stay up-to-date on all of the fun things to do and places to see in Northwest Arkansas? It’s easy – just subscribe to our quarterly NWA Tourism e-newsletter and we’ll add you to the list!
Request Information
Click here to request regional trip-planning information including guidebooks from our 10 city partners.
Visitors Guide
Click here to view or request a copy of the official 2019 Northwest Arkansas Visitors Guide!