About Us

About the Northwest Arkansas Tourism Association

​The Northwest Arkansas Tourism Association (NATA) is the official nonprofit organization established for the purpose of encouraging and stimulating tourism travel and vacation business to and within the Northwest Arkansas region. It is one of 12 regional associations in the state created by the Arkansas Department of Parks & Tourism, and includes Benton, Washington, Carroll and Madison counties. In addition to promoting the Northwest Arkansas region overall, NATA also represents, promotes and markets the four-county area’s many attractions, destinations and tourism entities.

NATA Board of Directors 2018-19

NATA is guided by a Board of Directors made up of Northwest Arkansas tourism and hospitality industry leaders.


Molly Rawn

Experience Fayetteville


Kalene Griffith

Visit Bentonville


Cassi Lapp

City of Bella Vista


Sandy Martin

Arts Council of Eureka Springs

Past President

J.R. Shaw

Visit Rogers

Elected Directors

Darcy Ballew

Walton Arts Center

Shey Bland

Main Street Rogers

Diane Carroll

Crystal Bridges Museum of American Art

Meghan Feyerabend

Feyerabend Photoartists

Linda Graves

Holiday Island Suburban
Improvement District

Val Gonzalez

Terra Studios

Nancy Marsh

City of Huntsville

Elvis Moya

University of Arkansas

Tanya Smith

Turpentine Creek
Wildlife Refuge

Mayor Darrell Trahan

City of Huntsville

Mark Zaiger

Arvest Ballpark

Organization Executives

Judy Griffin

Bella Vista POA

Graham Cobb

Greater Bentonville Area
Chamber  of Commerce

Chris Claybaker

City of Berryville

Mike Maloney

Eureka Springs
A&P Commission

Perry Webb

Springdale Chamber
of Commerce

Nathan Reed

Siloam Springs Chamber
of Commerce

Jennifer Irwin

Fayetteville Chamber
of Commerce

Lawrence Blood

Holiday Island Suburban
Improvement District

David Pemberton

Huntsville Chamber
of Commerce

Sandy Luetjen

City of Siloam Springs

Aerial Courdin

Springdale Chamber
of Commerce

Advertise with us

Advertise With Us!

Expand your marketing reach with the official Northwest Arkansas Visitors Guide and NorthwestArkansas.org, the region’s official tourism portal, and open the door to more business, as we invite millions of visitors to explore all that Northwest Arkansas has to offer!

Become a member

Become a Member

Learn more about city, chamber or regional partner membership.

Keep In The Know

Want to stay up-to-date on all of the ​fun things to do and places to see in Northwest Arkansas? It’s easy – just subscribe to our quarterly NWA Tourism e-newsletter and we’ll add you to the list!

Request Information

Click here to request regional trip-planning information including guidebooks from our 10 city partners.

Visitors Guide

​Click here to view or request a copy of the official 2019 Northwest Arkansas Visitors Guide!